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Sign Service Pro Flyer
This is a flyer advertising the services and capabilities of Sign Service Pro, a sign installation and technician company in Troy, Ohio. Being customer-forward, the branding evokes the precision and speed at which they operate, demonstrating their dedication to service and customer satisfaction—broken or malfunctioning signage is a dire threat to a business's image, after all.
Process
I had quite a fun time coming up with this design. The strongly implied motion of the background assets made for a really compelling asymmetric composition. One of the pictures they had supplied paired really well with the header and reinforced the motion of the piece. I feel as if it does a tremendous job leading the eye through the layout and guides the viewer to the important information at the bottom. The back side is left very simple, given how much text appears on the front, and benefits greatly from all the negative space.
